Founder of Fat Cow Skincare. Host of Definitely Not Vegan. On a mission to build special brands with meaning — and document the journey to becoming a better person, so you can give it a go too.
I run Fat Cow Skincare out of a corner of Northumberland — a tallow-based brand built on grass-fed British beef and the slightly contrarian belief that animal fats are, in fact, a good thing.
Most weeks you'll find me at a farmers' market, in a kitchen rendering tallow, or behind a microphone for the Definitely Not Vegan podcast — having long, occasionally heated conversations with farmers, founders, and people who think seed oils are a personal attack.
I'm not a doctor. I'm not a guru. I'm just a guy who got really into cows and decided to make a business out of it. (It's going alright.)
Founder-led brands with real margins, real customers, and a story you don't have to dress up. Operator first, marketer second, LinkedIn thought-leader never.
Animal-based food. Sunlight. Sleep. The radical idea that a cow you can name might be better for you than a powder you can't pronounce.
I buy from people I've stood in a yard with. Traceable beef, abattoir visits, supply chains short enough to walk down. No mystery meat. No mystery anything.
Mostly farmers, founders and friendly contrarians. I press record, ask questions, and try not to interrupt. (I sometimes interrupt.)
For partnerships, podcast guests, retailer enquiries, or just to tell me you tried tallow and you're a convert — the door's open.